The9 Limited
Obtains Exclusive License to Operate Audition 2
in Mainland China |
| Shanghai, China – May 21, 2007.The9
Limited (NASDAQ: NCTY)(“The9”), a leading online game
operator in China, announced today that it has, through
a wholly-owned subsidiary, entered into an agreement
with G10 Entertainment Korea Corp (“G10”), an online
game developer in Korea, for an exclusive license to
operate Audition 2, an advanced casual dancing online
game, in mainland China. The term of the license is
for three years from the commercial launch date of the
game in mainland China. The9 also has the exclusive
right of first refusal to the license for Audition 3
and two other latest-developed online games owned or
distributed by G10.
Audition 2 is the sequel to Audition, a 3D leisure dancing
online competition game with rich music elements. The
Audition series are session-based casual games enabling
players to compete against each other for their game
characters' dancing skills during the length of a certain
song as well as showing-off their virtual appearance
and accessories. Apart from the enjoyment aspect of
game-play itself, socialization and identity comprise
a major part of the games. Audition, which has been
in operation for more than two years in mainland China,
currently enjoys a high popularity with over 780,000
peak concurrent users, according to a news release by
the game's China operator. Audition 2, with a lot of
enhanced features and more community-oriented functions,
is also expected to be popular in the mainland China
market.
Mr. Jun Zhu, The9's Chairman and Chief Executive Officer,
commented: “We are very excited that The9 obtained the
exclusive license to operate Audition 2 in mainland
China. We believe this exclusive operation license once
again demonstrates The9's position as the “Partner of
Choice” in China for renowned overseas game developers,
and together with EA SPORTS FIFA Online, greatly enhances
our casual game portfolio and further diversifies our
overall game pipeline. Going forward, we intend to continuously
introduce additional high-quality games to China and
we are confident that we are well-positioned to take
advantage of the rapidly growing Chinese online game
market. ”
Mr. Kee Young Kim, G10's Chairman and Chief Executive
Officer, said: “We are very pleased to have The9 as
our exclusive partner for Audition 2 in mainland China.
With a proven track record and impressive operational
capabilities, we are highly confident that The9 will
lead this game to be a success in China. We intend to
launch the game for beta testing in Korea in the second
half of 2007 and anticipate China’s launch will follow
soon afterwards. We will work closely with The9 and
provide our seamless support to bring a fantastic gaming
experience of Audition 2 to millions of fashionable
Chinese online gamers.”
About The9 Limited
The9 Limited is a leading online game operator in
China. The9's business is primarily focused on operating
and developing high-quality games for the Chinese online
game players market. The9 directly or through affiliates
operates licensed MMORPGs, consisting of MU ,Blizzard
Entertainment 's
World of Warcraft ,
Soul of The Ultimate Nation ,and
its first proprietary MMORPG, Joyful Journey West ,
in mainland China. It has also obtained exclusive licenses
to operate additional MMORPGs and advanced casual games
in China, including Granado Espada,Guild Wars, Hellgate:
London, Ragnarok Online 2, Emil Chronicle Online,Huxley
and FIFA Online.In addition,The9 is also working on
the development of a 3D fantasy MMORPG game, Fantasy
Melody Online .
Safe Harbor Statement
This announcement contains forward-looking statements.
These statements are made under the “safe harbor” provisions
of the U.S. Private Securities Litigation Reform Act
of 1995. These forward-looking statements can be identified
by terminology such as “will,” “expects,” “anticipates,”
“future,” “intends,” “plans,” “believes,” “estimates”
and similar statements. Among other things, the business
outlook and quotations from management in this press
release contain forward-looking statements. The9 may
also make written or oral forward-looking statements
in its periodic reports to the U.S. Securities and Exchange
Commission on Forms 20-F and 6-K, etc., in its annual
report to shareholders, in press releases and other
written materials and in oral statements made by its
officers, directors or employees to third parties. Statements
that are not historical facts, including statements
about The9's beliefs and expectations, are forward-looking
statements. Forward-looking statements involve inherent
risks and uncertainties. A number of important factors
could cause actual results to differ materially from
those contained in any forward-looking statement. Potential
risks and uncertainties include, but are not limited
to, The9's limited operating history as an online game
operator, political and economic policies of the Chinese
government, the laws and regulations governing the online
game industry, information disseminated over the Internet
and Internet content providers in China, intensified
government regulation of Internet cafes, The9's ability
to retain existing players and attract new players,
license, develop or acquire additional online games
that are appealing to users, anticipate and adapt to
changing consumer preferences and respond to competitive
market conditions, and other risks and uncertainties
outlined in The9's filings with the U.S. Securities
and Exchange Commission, including its annual reports
on Form 20-F. The9 does not undertake any obligation
to update any forward-looking statement, except as required
under applicable law.
For further information, please contact:
Ms. Dahlia Wei
Senior Manager, Investor Relations
The9 Limited
Tel: +86 (21) 5172-9990
Email: IR@corp.the9.com
Website:
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